From February 13th to 15th, Lin Xiaodong, General Manager of the Accessory Division of JOC Great Wall Corp., led a team to the United States to participate in MAGIC SHOW in Las Vegas, to comprehensively understand the dynamics of the North American market, and to excavate and look for new opportunities for cooperation.

Our booth is located in the Accessory Area of Sourcing at Magic, with more than 400 samples on display, including baseball caps, straw hats, knitted hats, handbags, backpacks, etc. Our booth attracted more than 50 new customers to stop and exchange ideas, and more than ten old customers came to select samples. Face-to-face communication is an indispensable part of the small commodity business, which is mainly based on "order after viewing samples", and it is crucial for stabilizing orders and seizing market share. After the exhibition, the delegation will also visit new and old customers nearby to consolidate the results of the exhibition.

In September 2022, the Fabric Department took the lead in launching the "first business trip" abroad, and in 2023, each business department plans to launch more than 30 delegations overseas. With the initiative of grabbing the first opportunity, on the one hand, we actively explored the overseas market to investigate the changes of the market and the direction of the industry development, and let the customers see our sincerity and strength; on the other hand, we actively invited the important customers to carry out the trade negotiation in China. All business divisions will devote every effort to create a new situation for business development.