On May 21, the 25th China Jiangsu Commodities Exhibition grandly opened at the MYDOME Exhibition Hall in Osaka, Japan. Zhang Jianming, the Executive Vice General Manager of JOC Great Wall Corp., led the team to participate in the exhibition, investigating the potential demand and industry trends in the Japanese market, and further seizing the development opportunities in Japan.

We showcased "small and beautiful" products, starting from the content design,. keeping the innovation as the key to stand out in the increasingly "competitive" international trade market. Nearly 300 products such as winter knitted hats, summer straw hats, gloves, and scarves were exhibited at our booth, among of which approximately 70% products are new released. Practical attributes are no longer the only core competitiveness of clothing and accessories products. Accessory Departments have made great efforts in the development of functional yarns and the positioning of product styles, from keeping warm and cold to antibacterial and sunscreen, from comfortable wearing to good-looking and fashionable. Our merchandisers are well versed in the characteristics of contemporary life, creating individuality in clothing and accessories based on functional configurations, capturing the popular trend of environmental protection and sustainability, and integrating trendy elements into the design of accessories, continuously enhancing the aesthetics and design sense of clothing and accessories products.

We started from market demand to grasp the detailed and refined trend. Being closer to the market and consumers is for the purpose of exploring more market increments. During the exhibition, we actively communicated and negotiated with both new and old customers, understanding the challenges they faced in market expansion, product sales, and supply chain management. We conducted in-depth analysis of the current market sales situation, understood the latest consumer trends and preferences, and transformed these sorted out information into important information for product research and development and market deepening, and then launched marketable customized products that were in line with the Japanese market. "Our advantage lies in the complete range of products. Continuously enriching the product categories is meant to support all the needs of our customers." the department manager participated in the exhibition introduced.